5 Questions that Spark is our way of getting to know some amazing entrepreneurs and people who inspire us at The Spark List. Entrepreneurs get to select five questions from a list of fifteen to answer in our interviews.
There is literally no way to ignore the growing opportunity that is cannabis. Nine states and Washington DC have legalized marijuana for recreational use and a recent Gallup poll showed that 64% of Americans favor legalization. The business is booming and people are expanding use of cannabis from smoking, to edibles, and topicals – which have been reported as having some incredibly positive effects. Doctors and business folks alike recognize the opportunity.
Here’s the challenge though, how can we know what we are using? How can we trust the source, dose, strength? What is the “take two advil” version of cannabis? We spoke with Bayflower founder, Christina Robinson who is working on answering that question with branding, marketing, and a business strategy for this exciting industry.
- Name: Christina Robinson
- Company Name: Bayflower
- Social Media Links: Instagram and Twitter ~ Facebook
Spark List: How did you get your idea or concept for the business?
Christina: My partners and I noticed that as California moves to a regulated cannabis market, there are many small business entrepreneurs who are well positioned to navigate permitting process, but lack the branding and marketing to compete on a grand scale with the larger brands.
From there, we asked ourselves, “what if there was a cannabis brand that was produced by independent, small businesses all working towards the common goal of providing consumers top-quality products they can trust, while affording each entrepreneur the ability to maintain their autonomy in their operations?”
Could OUR brand be that brand? Can we work to preserve small business entrepreneurship in the cannabis industry while streamlining their paths to revenue so they can focus on what they do best, while we do what we do best? Ultimately, we answered yes to those questions.
Spark List: What made you choose this type of business?
Christina: It’s hard to say what really drove us here, but I love being a part of an emerging industry. To be at ground zero as we shape and mold an industry that will bring with it, new opportunities, new technologies, and possibly make our World a better place is exhilarating. To work with other entrepreneurs in this space who make sacrifices and take risks for what they believe in is truly inspiring.
Spark List: When do you feel most like yourself?
Christina: When I am working with talented and creative people. I am always so inspired to be there to facilitate new ideas, to push the envelope, to break molds. I have goosebumps just writing about it.
Spark List: What was the biggest roadblock you encountered when trying to find your spark?
Christina: Fundraising… always fundraising. Attempting to raise capital is a long, arduous, and daunting process.
What is your favorite piece of advice you have ever received?
Christina: Never tell people what you can’t do, show them what you CAN do.